As part of this nine week emergence into blogs for my IMC 619 class, I have had the chance to read some excellent blog postings from my fellow classmates. Everyone has taken on the blogging experience and provided new and different insights into the topic of emerging media. With that being said, I wanted to share a fellow classmates blog post, Who’s the Boss? Time for Social to Leave the Marketing Nest?, that really gave me something to think about and quite nicely summed up how much social is changing out lives. The post was written by Eric Minor and he the topic discussed the emergence of a new division in the business world, Social.
Currently for most businesses, social is integrated into the marketing divisions of a company. However as I have learned through my time in the IMC program, social is so much more. The use of social media has become a part of the daily lives of human resources, public relations, customer service, distribution, and the list goes on. Consumers don’t limit what they share on social media to just one division so why should companies?
Take a good hard look at the impact social media has already had on our lives in the business world. There is no running from it.
So, why don’t companies find a way to make social media work better for their brands? Is a designated “social” division a way to get a better grasp on this continuous emerging media?
Battle of all Battles 
Sometimes it comes down to creativity. Most traditional marketers lost that, but you’re doing a good job at looking at behavior of people. That’s how to identify shifts in attention and buy habits. Keep up the good work.
I really enjoyed your post this week.
I think the problem is that most businesses/ brands don’t really fully understand the impact that social media could have on their company. What’s even harder to swallow is the lack of measurement tools to track the company’s ROI. While I can understand the skepticism around this, I still feel that we will see an incredible increase over the next few years in brands who not only begin utilizing social media, but in brands who really start to capitalize on it. Taking advantage of the new mediums to foster relationships with consumers and really begin to increase the brands level of credibility.